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NEW TECHNOLOGIES __________________________________
ECOLABEL ®
This new packging philosophy consists in a clear plastic label
printed with all wording in conformity with legal requirements,
and in this sense a standard rear label.
The novelty consist in simply placing one of our palm-held readers
on it for it become voice-active and speak for around two minutes,
allowing the producer or wine expert to explain in person all
the characteristics of the wine, etc. to the customer necessary for the to understand and appreciate the product they are about to purchase or consume.
This will be of widescale commercial interest and will certainly
have a great emotional impact on the purchaser.
The wine will become the leading actor, and can speak either
in the wine store, on the table or at the time of tasting. |
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